Notion
Bring a selected planning item into agency review.
Import a chosen Notion item into Narraplex for agency review. Narraplex can return selected workflow details to the mapped item.
Script creation, review, and client approval for digital media agencies
Turn client direction into scripts—and carry one clear version to approval.
Narraplex turns a Brief, custom direction, or a selected Instagram trend into complete script options shaped by the client's Brand Voice. Your team chooses the working draft, reviews it, and sends one clear version to the client for feedback and approval.
Script generation · Team review · Clear client decisions · Your agency stays in control
Work in Narraplex—and generate scripts—in English, Dutch, Portuguese, Spanish, or French.
Bring selected planning context and client material into Narraplex when the relevant Notion or Google Drive connection is enabled. Keep wider planning, production, and publishing in the tools your team already uses.
What Narraplex is
Generate the script—and keep its context all the way to approval.
Narraplex creates Briefs shaped by the client's Brand Voice, platform, and format. From a Brief, custom direction, or selected Instagram trend, it generates complete script options. In the same workspace, the team chooses and refines the working draft, shares one selected version with the client, and keeps the decision with the work.
Use it from the moment a script direction is taking shape through the approved script handed to production. Keep broader campaign planning, resourcing, filming, editing, scheduling, and publishing in the tools your team already uses.
Generate and review scripts for supported Instagram, TikTok, and YouTube formats, including long-form YouTube videos. Trend discovery currently covers Instagram only; script generation also supports the other listed platforms and formats.
Languages
Work in the language your team uses. Generate in the language the brief calls for.
Use Narraplex in US or UK English, Dutch for the Netherlands, Portuguese for Brazil or Portugal, Spanish for Spain or Mexico, or French. The same options are available for script generation.
Your interface language and script language are separate choices, so your team can work in one supported language and generate in another when the brief requires it.
Where Narraplex fits
Keep your agency stack. Run the script workflow in Narraplex.
Plan the wider campaign and keep shared client files in the tools your team already uses. Use Narraplex to shape the direction, generate the script, choose the working draft, review it with the team, and move one clear version through client feedback and approval.
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01
Plan and gather
Notion, Google Drive, or your existing tools
Campaign plan · owners · deadlines · selected client material
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02
Create, review, and approve
Narraplex
Direction · Brand Voice · script generation · team review · client review · approved version
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03
Produce and publish
Your existing production stack
Filming · editing · scheduling · publishing
You choose the Notion item or Google Drive file or folder mapped to the workflow. What Narraplex can access depends on the permissions granted when the integration is connected. Imported items wait for agency review before they are used as source material.
Bring in only the context the script workflow needs.
Google Drive
Bring selected client material into the workflow.
Choose a supported Google Drive file, or supported files from a selected folder, and bring them into Narraplex for agency review as client source material.
Why approval drags
A strong script can still stall in the approval loop.
When feedback, versions, and client context live in different places, the team has to reconstruct decisions before moving the script forward. Narraplex gives each script one review path.
Feedback is split across channels
Comments arrive in email, WhatsApp, calls, documents, and internal chat. The writer has to reconstruct the decision before revising.
The current version is hard to identify
The team updates the script while the client is still reviewing an older copy. The team loses confidence in which wording was approved.
Client context gets rebuilt for every project
Brand preferences, prohibited wording, and recurring requests depend on whoever remembers the last project.
Useful feedback is hard to reuse
The next campaign starts from a fresh document instead of the decisions the client already made.
How it works
One connected path from direction to approved version.
Narraplex keeps direction, generation, review, and the client decision connected across five clear steps.
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01
Set the direction
Start with a Brief, custom direction, or a selected Instagram trend.
Set the audience, offer, message priority, requirements, proof, creative direction, and the client's Brand Voice. If you start from an Instagram trend, use the relevant creative pattern—not a copy of someone else's post.
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02
Generate the script
Create script options with the right context attached.
Generate complete script options for the intended platform and format. Compare the options, choose the working draft, and refine it with the Brief and Brand Voice still in view.
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03
Review as a team
Check what should—and should not—reach the client.
Review brand fit, Brief requirements, claims, wording, and creative quality before selecting a version for client review.
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04
Send for client review
Share one selected version through a dedicated link.
The client can comment, request changes, or approve without joining the agency workspace.
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05
Carry the decision forward
Keep the approved version and review the lessons.
Preserve what was reviewed and decided. Your agency chooses whether relevant client change requests can guide similar future work for that client or must be reviewed first.
A clearer client experience
One review link. One version. One client decision the team can act on.
A client review link focuses attention on the selected script version. Feedback stays with that review, requested changes remain visible, and approval refers to the version the client actually saw.
Illustrative product view
Example data — not customer results.
Illustrative workflow · Version 3 · In review
Product story — 30 seconds
The opening is clear. Check that the proof line matches the brief before client review.
- Approve internally and request client review
Illustrative workflow · Approved
Client review · Version 4
Version 4 was approved for the next production step.
- Final factual, legal, compliance, production, and publishing checks remain with the agency and client.
- Open reviewed version
- Comment
- Request a change
- Approve this version
Feedback your team controls
Your agency decides what feedback carries forward.
Your agency decides whether a relevant client change request should guide similar future work for that client or wait for agency review. Client comments remain feedback unless the agency takes a separate action; they do not rewrite Brand Voice automatically.
Illustrative workflow
Client feedback needs review
When feedback needs a decision, review it before it can guide future drafts.
- Save as future guidance
- Not sure
- Ignore
Saving future guidance is a separate agency action. The original feedback remains in Review history.
Built around agency handoffs
One workflow across strategy, writing, review, and client services.
Strategist
Keeps the audience, offer, proof, message priority, and creative direction attached to the script.
Writer
Starts with the right client context and revises against one current review version.
Creative director
Checks brand fit, creative quality, claims, and prohibited wording before client review.
Account lead
Sees what is waiting, what changed, what the client reviewed, and what needs to happen next.
Client reviewer
Reviews the selected script, leaves focused feedback, and approves or requests changes.
Approval performance
Make the approval loop measurable.
Once your agency has enough approved scripts with complete review history, Narraplex shows first-pass approval, median approval time, and median revision rounds. Compare the selected reporting period with the previous one, then review the results by client campaign.
Illustrative product view
Example data — not customer results.
Approval performance
Current 30 days · compared with previous 30 days
- First-pass approval
- 67%
- Previous period · 63%
- 12 of 18 approved scripts were approved by the client in the first review round.
- Median approval time
- 1 day 9 hours
- Previous period · 1 day 6 hours
- Time from opening client review to the recorded client approval.
- Median revision rounds
- 1.0
- Previous period · 1.0
- Client review rounds that ended in Changes requested before approval.
Campaign view
Example client · Spring campaign 8 approved scriptsMetrics appear when approved scripts have complete review history in Narraplex. They reflect recorded activity—not predicted results.
Questions agencies ask first
What is Narraplex?
Narraplex is a script creation, review, and client approval workspace for digital media agencies. It creates Briefs shaped by the client's Brand Voice, platform, and format, then turns a Brief, custom direction, or selected Instagram trend into complete script options. The chosen draft stays in the same workflow through team review, client feedback, requested changes, and approval.
Does Narraplex generate the scripts, or only manage review and approval?
Narraplex generates the scripts. It uses the brief or chosen direction, Brand Voice, intended platform, format, language, region, and script settings to create complete options. Your team chooses the working draft, refines it, and keeps each selected review version identifiable through team review, client feedback, and approval.
Which languages does Narraplex support?
Use Narraplex in US or UK English, Dutch for the Netherlands, Portuguese for Brazil or Portugal, Spanish for Spain or Mexico, or French. The same options are available for script generation. Your interface language and script language are separate choices, so your team can work in one supported language and generate in another when the brief requires it.
Where does Narraplex fit alongside our existing tools?
Keep wider campaign planning, resourcing, shared file storage, production, editing, scheduling, and publishing in the tools your team already uses. Use Narraplex for the script workflow from direction and generation through team review, client feedback, requested changes, and approval.
Does the client need an agency workspace account?
No. The agency can share a dedicated client review link. Depending on the review settings, the client may be asked to verify access before reviewing.
Does every client comment change future scripts automatically?
No. Client comments do not automatically rewrite Brand Voice. Your agency chooses whether relevant change requests can guide similar future work for that client or must be reviewed first. One-off feedback can remain with the review and go no further.
Start with one workflow
Put Narraplex to work on one client approval loop.
Choose one recurring script workflow and follow it from brief to client decision. Judge the fit on version clarity, recorded review activity, and a decision the team can find later.