Version 3 · In review
30-second product story
The opening is clear. Check that the line supporting the claim matches the brief.
- Client review requested
For agencies creating social and video content
Find Instagram trends worth using. Keep script feedback and approval in one place.
Discover Instagram trends, generate scripts in each client’s brand voice, and keep feedback and approval tied to the exact script version. Narraplex uses relevant client feedback to help improve future scripts for that client.
- Start with a trend, your own idea or an existing brief.
- Your team reviews the chosen draft before client review.
- Early-stage product. Paid pilots, with scope and fee agreed before you start.
The work that keeps repeating
Another trend to find. Another round of feedback. The same corrections again.
You’ve saved the Reels. You still need to work out what’s current, what’s useful and what fits your client. Then comes another brief, another round of feedback and a correction you already made last month.
Narraplex generates script options using the client’s brief, brand voice, required supporting evidence, platform and format. Your team chooses a draft, reviews it internally and sends one version to the client. Comments, requested changes and approval stay with that version.
Generate and review scripts for supported Instagram, TikTok, and YouTube formats, including long-form YouTube videos. Trend discovery currently covers Instagram only; script generation also supports the other listed platforms and formats.
Languages
Work in the language your team uses. Generate in the language the Brief calls for.
Use Narraplex in US or UK English, Dutch (Netherlands), Portuguese (Brazil or Portugal), Spanish (Spain or Mexico), or French. The same options are available for script generation.
Your interface language and script language are separate choices, so your team can work in one supported language and generate in another when the Brief requires it.
Where Narraplex fits
Keep planning and production in your existing stack.
Use Narraplex for the part that needs a clear record: turn direction into script options, choose the working draft, review it internally, and send one selected version to the client.
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01
Plan and gather
Notion, Google Drive, or your existing tools
Campaign plan · owners · deadlines · selected client material
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02
Create, review, and approve
Narraplex
Direction · Brand Voice · script generation · team review · client review · approved version
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03
Produce and publish
Your existing production stack
Filming · editing · scheduling · publishing
You choose the Notion item, Google Drive file, or Google Drive folder mapped to the workflow. What Narraplex can access depends on the permissions granted when the integration is connected. Imported items wait for agency review before they are used as source material.
How it works
See how an idea becomes a script ready for client review.
Keep the brief, your client’s brand voice and the chosen script together from the first idea to the client’s decision.
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01
Brief
Set the direction before writing starts.
Browse Instagram trends, check how recent the evidence is and decide what fits your client. Start with the trend’s creative pattern, your own idea or a brief, with the client’s brand voice and evidence requirements attached.
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02
Working draft
Choose and review one working draft.
Generate script options, select the working draft, and complete the agency’s internal review before client handoff.
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03
Client review
Keep the client’s decision tied to the version.
Send one selected version for feedback and approval, then keep the outcome available in review history.
Client feedback and approval
A comment in the document. Another in a message. What’s approved?
When feedback is scattered, your team has to work out what needs changing and what’s approved. Share one script version through a dedicated review link so clients can comment, request changes or approve. Keep feedback with the wording they reviewed.
Illustrative product view
Example data — not customer results.
Version 4 · Approved
Client review · Version 4
Version 4 was approved for the next production step.
- Final factual, legal, compliance, production, and publishing checks remain with the agency and client.
- Reviewed version available
Feedback for future scripts
Put client feedback to work in the next script.
A note on tone. A hook that feels too generic. A request for a clearer call to action. Narraplex uses relevant client feedback to help improve future scripts for that client. Your team can also save specific preferences for later work.
Example agency decision view
Example decision state
Client feedback needs review
When feedback needs a decision, review it before it can guide future drafts.
Your team decides which specific preferences to save and where they apply. Saving a preference is a separate action; the original feedback stays in the review history. Comments do not automatically rewrite Brand Voice.
Approval performance
Track client approval performance over time.
Once your agency has enough approved scripts with complete review history, Narraplex shows first-pass approval rate, median approval time, and median revision rounds. Compare the selected reporting period with the previous one, then review the results by client campaign.
Illustrative product view
Example data — not customer results.
Approval performance
Current 30 days vs previous 30 days
- First-pass approval rate
- 67%
- Previous period · 63%
- 12 of 18 scripts with recorded client approval reached approval in the first review round.
- Median approval time
- 33 h
- Previous period · 30 h
- Time from opening the client review to recording approval.
- Median revision rounds
- 1.0
- Previous period · 1.0
- Client review rounds that ended in Changes requested before approval.
Campaign view
Example client · Spring campaign 8 approved scriptsMetrics appear when approved scripts have complete review history in Narraplex. They reflect recorded activity—not predicted results.
Questions agencies ask first
What is Narraplex?
Narraplex is a script creation, review, and client approval workspace for digital media agencies. It creates Briefs shaped by the client’s Brand Voice, platform, and format, then turns a Brief, custom direction, or selected Instagram trend into complete script options. The chosen draft stays in the same workflow through team review, client feedback, requested changes, and approval.
Does Narraplex generate the scripts, or only manage review and approval?
Narraplex generates the scripts. It uses the Brief or chosen direction, Brand Voice, intended platform, format, language, region, and script settings to create complete options. Your team chooses the working draft, refines it, and keeps each selected review version identifiable through team review, client feedback, and approval.
Which languages does Narraplex support?
Use Narraplex in US or UK English, Dutch (Netherlands), Portuguese (Brazil or Portugal), Spanish (Spain or Mexico), or French. The same options are available for script generation. Your interface language and script language are separate choices, so your team can work in one supported language and generate in another when the Brief requires it.
Where does Narraplex fit alongside our existing tools?
Keep wider campaign planning, resourcing, shared file storage, production, editing, scheduling, and publishing in the tools your team already uses. Use Narraplex for the script workflow from direction and generation through team review, client feedback, requested changes, and approval.
Does the client need an agency workspace account?
No. The agency can share a dedicated client review link. Depending on the review settings, the client may be asked to verify access before reviewing.
Does client feedback help with future scripts?
Yes. Narraplex uses relevant client feedback to guide future scripts for that client, including tone, pacing and calls to action. Your team can also save specific preferences and decide where they apply. This does not automatically rewrite Brand Voice or make every comment a permanent rule.
Start with one workflow
Start with the client whose scripts keep coming back with changes.
Bring one client’s recurring script work to the paid pilot. Find ideas, generate drafts in their brand voice and work through feedback that can help improve that client’s future scripts.