← Back

Agency roles,
clear routing.

A practical pipeline agencies already understand: strategist -> creative director -> writing -> review checks -> client approval.

Default route

The launch workflow is: script delivery first, variant-level approvals.

  • Strategist frames the angle, proof points, audience, and format choice.
  • Creative Director or reviewer clears voice, hook strength, and differentiation.
  • Writer drafts the variant set, captions, and mandatory lines.
  • Review checks look for claims, prohibited phrases, missing requirements, and off-brief drift before re-submission.
  • Account or PM packages the review, tracks deadlines, and records off-platform decisions.
  • Client sees only the final variant snapshot and chooses Approve or Request changes.
BRIEF -> STRATEGIST -> WRITING -> REVIEW CHECKS -> CLIENT
                    ^                                  |
                    |------ changes requested ---------|

What stays simple for clients

  • Clients do not need to learn your internal routing or stage gates.
  • Review links hide internal-only notes and show only what needs a decision.
  • Approval is per variant, not per text block, which keeps launch adoption realistic.

Escalations and exceptions

  • Conflicting stakeholder feedback triggers alignment, not endless blind revisions.
  • Brief-breaking requests can be routed to re-brief or change order instead of quietly absorbed.
  • Medium- and high-risk work can escalate to compliance or legal review when needed.

FAQ

  • Q: Do we have to map our org chart perfectly? A: No, roles can collapse for smaller teams.
  • Q: Is this replacing Asana or Monday? A: No, status can sync outward while review and approval stay in Narraplex.
Request Agency Pilot