How Narraplex works

Move from client direction to an approved script in one workflow.

Start with an Instagram trend, your own idea or a brief. Generate scripts using the client’s brief and brand voice, review the chosen draft with your team and record the client’s decision. Relevant client feedback helps guide future scripts for that client, alongside the specific preferences your team chooses to save.

Explore the agency pilot See the workflow

One connected record

Follow one script from direction to client decision.

See the Brief, current review state, and client outcome without reconstructing the handoff across separate tools.

Illustrative product view

Example data — not customer results.

  1. 01

    Brief ready

    Direction is ready for script generation

    Audience, offer, proof, Brand Voice, platform, and format remain attached.

    • Example client
    • Spring campaign
    • 30-second script
  2. 02

    Internal review complete

    Version 3 is ready for the client

    The working draft has completed the agency’s internal review.

    • Brief checked
    • Claims flagged
    • Client version selected
  3. 03

    Approved by client.

    The client decision is recorded against Version 4

    Requested changes and approval remain tied to the version reviewed.

    • Decision recorded
    • Reviewed version available
    • History preserved
  • The client sees only the selected review version.
  • An edit creates a new version with its own decision.
  • Broader planning and production stay in the existing stack.
This example shows product states, not a customer workflow or result.

Where connected tools support the workflow

See how connected tools support the script workflow.

Narraplex sits between wider campaign planning and production. A selected Notion item appears in Review items before it becomes a Brief, and Narraplex can send supported workflow details back to mapped Notion properties. Selected Google Drive files appear in Review items before the agency confirms them as client reference material.

  1. 01

    Plan and gather

    Keep campaign plans, owners, deadlines, wider resourcing, and shared client files in Notion, Google Drive, or the tools your agency already uses.

  2. 02

    Create, review, and approve

    Narraplex

    Use Narraplex for Briefs, Brand Voice, script generation, working-draft selection, team review, client feedback, requested changes, and approval.

  3. 03

    Produce and publish

    Move the approved version into filming, editing, scheduling, and publishing in your existing production stack.

Your agency chooses the exact Notion item or Google Drive file or folder to map to the workflow. Access depends on the permissions granted when the integration is connected.

Explore integrations

Five connected steps

Five steps keep the context, versions, and decisions connected.

Each stage keeps the context, selected version, review state, and next action clear. Broader campaign planning and production stay in your existing tools.

  1. 01

    01 · Brief

    Set the direction

    Create a Brief in Narraplex or use an existing Brief, custom direction, or selected Instagram trend. Keep the audience, offer, proof, requirements, creative direction, and Brand Voice with the work.

    • Brief
    • Brand Voice
    • Claims to verify
  2. 02

    02 · Script options

    Choose the working draft

    Generate complete script options for the intended language, platform, and format. Compare the options, choose one working draft, and refine it.

    • Recommended option
    • Working draft selected
    • Script view
  3. 03

    03 · Internal review

    Review as a team

    Check the selected script against the Brief, Brand Voice, required points, claims, wording, and creative standard before it reaches the client.

    • In internal review
    • Waiting for the author
    • Internal approval
  4. 04

    04 · Client review

    Send one selected version

    Share a dedicated client review link. The client can comment, request a change, or approve without entering the agency workspace.

    • In client review
    • Request a change
    • Approve
  5. 05

    05 · Review history

    Preserve the decision

    Keep the reviewed version and outcome together. Then decide whether a relevant change request should become future guidance for that client.

    • Reviewed version
    • Feedback under review
    • Future guidance decision

Your team chooses the working draft. Your agency separately decides which specific client preferences to save for future scripts.

Narraplex covers the script workflow—not the entire campaign lifecycle.

Use Narraplex to shape direction, generate scripts, review them internally, collect client feedback, manage requested changes, and record approval. It does not manage wider resourcing, film, edit, schedule, or publish the final content. Creative, factual, legal, compliance, production, and publishing decisions remain with the accountable agency and client teams.

The version rule

Approval applies only to the script version the reviewer saw.

If the content changes, the updated version needs its own review decision. The earlier decision remains in the review history and never carries over to revised wording.

Try one client’s script workflow, from brief to approval.

Bring one recurring client script workflow. We’ll assess whether Narraplex fits the way your team reviews and approves scripts.

Explore the agency pilot See client script approvals