What this guidance is based on
Client reference material
Keep selected client material available as context without presenting every source as active guidance.
- Selected source
- Review item
- Agency confirmation required
Brand Voice for agency teams
Keep the client’s voice with the script—from Brief to review.
Give writers the client’s brief, brand voice and preferences to work from. Put feedback on tone, pacing and wording to use in future scripts for that client. Review the preferences you want to save, then choose where they apply.
A new script shouldn’t mean explaining the client’s voice all over again.
A Brand Voice gives your script team a shared, reviewable reference for how the client should sound, which wording to avoid, and what approved direction to preserve across the client’s work. It informs judgment; it does not replace it.
Reference material · Guidance · History
See what shaped the client’s Brand Voice—and what’s approved for use.
Keep client material, working guidance, and version history distinct so writers know which direction they can rely on.
Illustrative product view
Example data — not customer results.
Agency decision
Draft guidance
Review proposed tone, vocabulary, boundaries, and creative rules before they become current guidance.
- Draft guidance
- Approved section
- Excluded section
Traceable context
Version history
See how the guidance changed without rewriting the context behind earlier scripts and reviews.
- Current version
- Version history visible
- New version recorded
Give writers guidance they can use.
A strong Brand Voice helps the team understand tone, vocabulary, pacing, point of view, phrases to prefer, phrases to avoid, and the boundaries that matter for the client.
- Audience
- Tone
- Preferred phrasing
- Claims rules
- Creative rules
- Visual style
- Motion and video notes
- Channel behavior
- Do not say
Decide which client feedback can shape future work.
A comment is not automatically a new brand rule. Your agency decides whether it applies beyond the current script and which client, campaign, platform, language, or region it covers.
Example agency decision view
Client feedback needs review
This feedback needs an agency decision before it can guide similar future work for this client.
Available actions depend on the type of feedback. Creating guidance is a separate agency decision; the original feedback remains in the review history.
Change the guidance without erasing its history.
Brand Voice versions help the team understand what changed and which guidance was current for the work. A newer version should not silently rewrite the context behind an earlier review.
- Current version
- Previous versions
- Version history visible
- New version recorded
Brand Voice supports judgment. It does not certify the script.
Agency and client reviewers remain responsible for creative fit, factual accuracy, legal requirements, compliance, and final wording.
Brand Voice questions
Is Brand Voice created only from client sources?
Not always. Guidance may begin from a template, guided setup, or attached client material. Narraplex keeps the relevant source and review status visible instead of presenting every Brand Voice as client-derived.
Does client feedback update Brand Voice automatically?
No. Client feedback does not automatically edit Brand Voice. Your agency chooses whether relevant change requests can guide similar future work for that client or need agency review first. Comments and one-off feedback can remain only in the review history.
Can a Brand Voice change over time?
Yes. Brand Voice can be revised as the client, strategy, or creative direction changes. Version history helps the team preserve the context behind earlier work.
Bring your client’s voice and preferences into the next script.
See whether reviewed client guidance keeps writers aligned while your agency controls which feedback carries forward.